The Saudi kingdom is accelerating its offensive in the world of tennis. Lavish exhibition tournaments, partnerships with the ATP and WTA, and the creation of a Masters 1000 in Riyadh: the sports soft ...
The commercial battle between brands has never been so fierce. To attract talents from the circuit, equipment manufacturers bring out the heavy artillery: customized contracts, record bonuses, exclusi...
The retirement of Rafael Nadal and Roger Federer could have left a colossal void in Nike's marketing empire. A symbolic double loss, almost impossible to compensate for.
Yet, the California giant has...
Imagine a player stepping onto the court, under the spotlights: it’s not just their game the world is watching, but also the color of their outfit, the design of their polo, and the carefully placed l...
On October 15, 2017, the Shanghai arena was on fire. Nadal was then ruling the world rankings, Federer was coming back from an unexpected renaissance.
The atmosphere was heavy with meaning: the Swiss...
Tennis legend Rafael Nadal can now fully dedicate himself to his projects. Present at the Rafa Nadal Academy, the Majorcan recently welcomed one of his students, Alina Korneeva. A great hope of Russia...