"We Have Become Our Own Media": How Tennis Stars Have Taken Control of the Narrative They win Grand Slams and millions of views. On Instagram, X, or YouTube, tennis players no longer just hit the ball: they shape their image, dictate their message, and bypass traditional media.
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Patrick Mouratoglou: Serena Williams' Coach, Tennis Innovator, and France's Most Divisive Figure
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From 1-6 Slump to Masters Glory: John Isner's Historic 2018 Miami Triumph
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