In 1973, Billie Jean King did far more than beat Bobby Riggs: she toppled a symbol. Five decades later, the “Battle of the Sexes” is reborn between Aryna Sabalenka and Nick Kyrgios, but this time, the battle seems to have lost its soul.
In a world where every exchange unfolds online and to the rhythm of stories and threads, the major tennis tournaments are no longer judged solely by their results.
The term Fan Week is increasingly popular in sports. Aimed at energizing tennis and making it attractive in everyone’s eyes, this event—now indispensable at certain major tournaments—is enjoying growing success.
Long regarded as a simple appetizer before the main show, qualifying week has now established itself as an event in its own right. Between raw emotions, spectacular innovations, and record attendance, Opening Week is shaking up the codes of world tennis.
In 1973, Billie Jean King did far more than beat Bobby Riggs: she toppled a symbol. Five decades later, the “Battle of the Sexes” is reborn between Aryna Sabalenka and Nick Kyrgios, but this time, the battle seems to have lost its soul.
