"A Strategic Collaboration": The United Cup, the Joint Venture of the ATP and WTA Born from the ashes of the ATP Cup and directly inspired by the Hopman Cup, the United Cup electrifies the tennis world at the start of each season by bringing men and women together under one flag.  2 min to read
Fan Week in tennis: the US Open’s revolution and Wimbledon’s tradition, a rapidly expanding phenomenon
When qualifying becomes a show: the transformation of Opening Week in Melbourne and Paris
From a fight for equality to a media spectacle: the history of the “Battle of the Sexes”
The digital era of tennis: stakes and influence of social networks on players