"I said nothing!": Carlos Alcaraz breaks the silence regarding the creation of his logo
This was supposed to be one of the highlights of the ATP Finals: the unveiling of a personal Nike logo for Carlos Alcaraz. The rumor, started in Spain, had set social media ablaze.
Except that the main person involved calmed things down during an interview relayed by Tennis Up To Date:
"I said nothing about launching the logo at the ATP Finals. A project is underway… we are making good progress."
Signed since 2019, extended in 2023 for 12 years, Alcaraz and Nike is a story that will continue with a contract that could reach 20 million dollars per year.
The American giant no longer hides its ambition: to make the Spaniard a global brand, like Federer, Nadal or Sinner, all of whom went through the "iconic logo" phase.
So, if it's not for Turin… When will Nike and Alcaraz announce this new logo?
