I Refused the Most Famous Drink in the World," When Djokovic Talks About Sponsorship
Novak Djokovic gave an interview to British journalist Piers Morgan, where he discussed his various sponsorship contracts. He also revealed that he has refused certain brands because they did not align with his values.
He explains: "I have refused many big brands and huge salaries throughout my career because I cannot represent something I don't believe in, and I have always tried to have a long-term vision.
I can't name brands, sorry. But at one point, it was probably the most famous drink in the world. It was a long time ago, but it was a very good deal.
Davis Cup: between reforms, criticism and national culture
The paradox dividing tennis: exhausted players and a saturated calendar, yet ever more exhibitions
Training future champions: spotlight on the decline of the French public model facing private academies
Is padel threatening tennis? Inside the revolution shaking up the established order