I Refused the Most Famous Drink in the World," When Djokovic Talks About Sponsorship
Novak Djokovic gave an interview to British journalist Piers Morgan, where he discussed his various sponsorship contracts. He also revealed that he has refused certain brands because they did not align with his values.
He explains: "I have refused many big brands and huge salaries throughout my career because I cannot represent something I don't believe in, and I have always tried to have a long-term vision.
I can't name brands, sorry. But at one point, it was probably the most famous drink in the world. It was a long time ago, but it was a very good deal.
Features - Saudi Arabia, injuries, war, and business: the fascinating underbelly of tennis revealed by TennisTemple
Tennis, Saudi Arabia’s new playground
The impact of the war on tennis in Ukraine: financial aid, foundations, governing bodies and all‑round headaches
The outfit wars: how clothing contracts dominate the tennis business