At only 22 years old, Carlos Alcaraz has already left a major mark on tennis history, thanks to his precocity — youngest world No. 1 at 19 years and 4 months — and his numerous achievements, with six ...
The commercial battle between brands has never been so fierce. To attract talents from the circuit, equipment manufacturers bring out the heavy artillery: customized contracts, record bonuses, exclusi...
The retirement of Rafael Nadal and Roger Federer could have left a colossal void in Nike's marketing empire. A symbolic double loss, almost impossible to compensate for.
Yet, the California giant has...
Imagine a player stepping onto the court, under the spotlights: it’s not just their game the world is watching, but also the color of their outfit, the design of their polo, and the carefully placed l...
Alexander Zverev is not a player like the others.
For eight years, his name has been almost continuously in the world top 10. 373 weeks at the elite level, of consistency… but also of a huge void: a ...
On October 15, 2017, the Shanghai arena was on fire. Nadal was then ruling the world rankings, Federer was coming back from an unexpected renaissance.
The atmosphere was heavy with meaning: the Swiss...
In an interview with Tages-Anzeiger, Roger Federer revealed the behind-the-scenes of his daily life after retirement, a daily life he describes as "intense, but precious," focused almost exclusively o...
Marcos Baghdatis, former world No. 8 in 2006, has faced the three members of the Big 3 multiple times: Rafael Nadal, Novak Djokovic, and Roger Federer.
In an interview with the media Tennis 365, the ...