Mythical duos, bold formats, shared emotions: the Hopman Cup paved the way, the ATP Cup tried to establish itself, and the United Cup reinvented everything. A story where tennis is experienced as a team.
In a world where every exchange unfolds online and to the rhythm of stories and threads, the major tennis tournaments are no longer judged solely by their results.
The term Fan Week is increasingly popular in sports. Aimed at energizing tennis and making it attractive in everyone’s eyes, this event—now indispensable at certain major tournaments—is enjoying growing success.
Long regarded as a simple appetizer before the main show, qualifying week has now established itself as an event in its own right. Between raw emotions, spectacular innovations, and record attendance, Opening Week is shaking up the codes of world tennis.
John Isner is not afraid to go against the grain. For him, the off-season is not that sacred moment everyone imagines. A statement that raises questions about champions' preparation and their relationship to performance.
From the Yellow Ball to the Microphone, It's Just a Step Away. Freed from the constraints of the circuit, several former tennis players are launching podcasts to talk about their sport differently—and sometimes turn it into a very lucrative business.
The United Cup 2026 promises to be spectacular: eighteen nations, two host cities, and above all a lineup of captains worthy of the biggest tournaments.
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