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The outfit wars: how clothing contracts dominate the tennis business
The outfit wars: how clothing contracts dominate the tennis business
Arthur Millot 29/11/2025 à 13h02
Outfits, logos, and personalized collections: brands invest millions in players, turning every match into a global advertising showcase.
Tennis, Saudi Arabia’s new playground
Tennis, Saudi Arabia’s new playground
Jules Hypolite 29/11/2025 à 17h00
Lavish tournaments, record prize money, strategic partnerships: Saudi Arabia is imposing itself at breakneck speed in the world of tennis.
As a laboratory for tomorrow’s tennis, does the Next Gen Masters have a future?
As a laboratory for tomorrow’s tennis, does the Next Gen Masters have a future?
Jules Hypolite 13/12/2025 à 17h01
Conceived as a bold bet to prepare for the post–Big 3 era, the Next Gen Masters has shaken up the codes of modern tennis. A pioneering, visionary tournament, but now in search of an identity.
The paradox dividing tennis: exhausted players and a saturated calendar, yet ever more exhibitions
The paradox dividing tennis: exhausted players and a saturated calendar, yet ever more exhibitions
Jules Hypolite 06/12/2025 à 17h03
Exhausted but omnipresent stars, ever-longer tournaments and exhibitions that have become a business in their own right: tennis is revealing its deepest contradictions, torn between spectacle and physical survival.
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Alcaraz Strikes Hard: 50 Weeks at the Top, a Milestone Reserved for Sacred Monsters
Alcaraz Strikes Hard: 50 Weeks at the Top, a Milestone Reserved for Sacred Monsters
Arthur Millot 15/12/2025 à 11h19
At just 22 years old, Carlos Alcaraz has just crossed a milestone. The Spaniard has reached 50 weeks as world number one, a mythical threshold reserved for a select few.
Alcaraz Facing the Impossible: Can He Stay World No. 1 for 52 Weeks?
Alcaraz Facing the Impossible: Can He Stay World No. 1 for 52 Weeks?
Arthur Millot 10/12/2025 à 15h09
Carlos Alcaraz Facing an Almost Unreal Challenge: Staying World No. 1 for 52 Weeks.