The term Fan Week is increasingly popular in sports. Aimed at energizing tennis and making it attractive in everyone’s eyes, this event—now indispensable at certain major tournaments—is enjoying growing success.
Long regarded as a simple appetizer before the main show, qualifying week has now established itself as an event in its own right. Between raw emotions, spectacular innovations, and record attendance, Opening Week is shaking up the codes of world tennis.
In 1973, Billie Jean King did far more than beat Bobby Riggs: she toppled a symbol. Five decades later, the “Battle of the Sexes” is reborn between Aryna Sabalenka and Nick Kyrgios, but this time, the battle seems to have lost its soul.
Social networks have opened an unprecedented era for tennis: one in which notoriety is built as much on the court as on Instagram. But how far can this quest for visibility go without shaking the players’ balance?
Under the pseudonym "j.o.clothes1997" on Instagram, Jelena Ostapenko is selling off her personal belongings, sparking curiosity among fans and amused reactions from her rivals.
The 2025 WTA season will go down in history: for the first time since the creation of the WTA ranking in 1975, four players have won a title after defeating both the world number 1 and 2 in the same tournament.
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