Mythical duos, bold formats, shared emotions: the Hopman Cup paved the way, the ATP Cup tried to establish itself, and the United Cup reinvented everything. A story where tennis is experienced as a team.
In a world where every exchange unfolds online and to the rhythm of stories and threads, the major tennis tournaments are no longer judged solely by their results.
The term Fan Week is increasingly popular in sports. Aimed at energizing tennis and making it attractive in everyone’s eyes, this event—now indispensable at certain major tournaments—is enjoying growing success.
Long regarded as a simple appetizer before the main show, qualifying week has now established itself as an event in its own right. Between raw emotions, spectacular innovations, and record attendance, Opening Week is shaking up the codes of world tennis.
From the Yellow Ball to the Microphone, It's Just a Step Away. Freed from the constraints of the circuit, several former tennis players are launching podcasts to talk about their sport differently—and sometimes turn it into a very lucrative business.
For Sam Querrey, Iga Swiatek has crossed a decisive threshold: after long being confined to clay, the Polish player conquered Wimbledon and Cincinnati, proving she can now reign on all surfaces of the WTA tour.
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