The commercial battle between brands has never been so fierce. To attract talents from the circuit, equipment manufacturers bring out the heavy artillery: customized contracts, record bonuses, exclusi...
The retirement of Rafael Nadal and Roger Federer could have left a colossal void in Nike's marketing empire. A symbolic double loss, almost impossible to compensate for.
Yet, the California giant has...
Imagine a player stepping onto the court, under the spotlights: it’s not just their game the world is watching, but also the color of their outfit, the design of their polo, and the carefully placed l...
On October 15, 2017, the Shanghai arena was on fire. Nadal was then ruling the world rankings, Federer was coming back from an unexpected renaissance.
The atmosphere was heavy with meaning: the Swiss...
Who can put an end to Italy's hegemony in the Davis Cup? Despite the absence of its two best players, Jannik Sinner and Lorenzo Musetti, the Squadra Azzurra was once again the best team in the Final 8...
In an interview with Tages-Anzeiger, Roger Federer revealed the behind-the-scenes of his daily life after retirement, a daily life he describes as "intense, but precious," focused almost exclusively o...
Marcos Baghdatis, former world No. 8 in 2006, has faced the three members of the Big 3 multiple times: Rafael Nadal, Novak Djokovic, and Roger Federer.
In an interview with the media Tennis 365, the ...
Italy has won the Davis Cup for the third consecutive season. In Bologna last week, captain Filippo Volandri's team dominated Austria, Belgium, and then Spain in the final to triumph at home, thanks i...