"I can't wait to see what she sells next": when Jelena Ostapenko turns Instagram into a viral closet sale
Jelena Ostapenko, winner of Roland-Garros in 2017, is one of the most atypical figures on the women's circuit. The Latvian, who can wreak havoc on the court when she's having a great day, has been surprising her fans for several weeks on social media.
Perfume samples and a brand-name vacuum
Under the pseudonym "j.o.clothes1997" on Instagram, Ostapenko has gradually started selling several items such as perfume samples, used shoes, a Dyson brand vacuum, or even storage boxes for 5 euros each.
An initiative that caught the attention of tennis fans and even prompted world No. 6 Jessica Pegula to react on the podcast The Player's Box:
"We need to shine a little spotlight on Jelena Ostapenko. When we talk about making the most of your career, she's selling things on Instagram.
We need to give her a little publicity. Anyway, we have here 'Jelena's market,' which is really funny. She's selling stuff. Her Instagram account is @j.o.clothes1997."
"I can't wait to see what she sells next"
"I'm really amazed that she's doing this, but I respect it, because in the end, she's just trying to make a living and earn a little money.
A little cash here and there, why not? It's great. Good for her. We love it, really. Let her keep selling her stuff, I can't wait to see what she posts next. And the Dyson vacuum, that's a great buy!" concluded the 2024 US Open finalist.
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