From the Hopman Cup to the United Cup: how team competitions reinvent the magic of the start of the season Mythical duos, bold formats, shared emotions: the Hopman Cup paved the way, the ATP Cup tried to establish itself, and the United Cup reinvented everything. A story where tennis is experienced as a te...  10 min to read
From the Hopman Cup to the United Cup: how team competitions reinvent the magic of the start of the season
Beyond the Scores: Social Media, the New Arbiter of Major Tournaments
Fan Week in tennis: the US Open’s revolution and Wimbledon’s tradition, a rapidly expanding phenomenon
When qualifying becomes a show: the transformation of Opening Week in Melbourne and Paris