WTA to unveil new visual identity
The WTA will be making a number of changes through a rebranding program that will see the creation of a new visual identity (logo, colors, etc...) during the 2025 season.
This information, revealed by journalist John Horn, will be confirmed on February 27, with an expected announcement from the WTA.
He describes these changes as "great improvements in all aspects" and says he is "impressed" by the few glimpses he has had the opportunity to see.
The last changes made by the WTA in this regard date back to 2020, with a logo change and the choice of purple as the color to represent the women's tour.
As a laboratory for tomorrow’s tennis, does the Next Gen Masters have a future?
Tennis: the little-known truths about the offseason, between rest, stress and physical survival
What if tennis lost its soul? The case of robotized officiating, between tradition and a dehumanized modernity
Features - Saudi Arabia, injuries, war, and business: the fascinating underbelly of tennis revealed by TennisTemple