The term Fan Week is increasingly popular in sports. Aimed at energizing tennis and making it attractive in everyone’s eyes, this event—now indispensable at certain major tournaments—is enjoying growing success.
Long regarded as a simple appetizer before the main show, qualifying week has now established itself as an event in its own right. Between raw emotions, spectacular innovations, and record attendance, Opening Week is shaking up the codes of world tennis.
In 1973, Billie Jean King did far more than beat Bobby Riggs: she toppled a symbol. Five decades later, the “Battle of the Sexes” is reborn between Aryna Sabalenka and Nick Kyrgios, but this time, the battle seems to have lost its soul.
Social networks have opened an unprecedented era for tennis: one in which notoriety is built as much on the court as on Instagram. But how far can this quest for visibility go without shaking the players’ balance?
Just days before the Australian Open, Carlos Alcaraz is drawing all eyes. The world number 1 is refining a serve inspired by Novak Djokovic, in an exercise as precise as it is intriguing
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