Federer Murray - Cincinnati 2009

In 2012, Andy Murray's tears, after being defeated in the Wimbledon final by Roger Federer, moved the tennis world. At the time, Murray was trying to become the first British player to triumph on the ...

Hidden clauses, XXL privileges: the behind-the-scenes of contracts between players and brands

Arthur Millot 26/11/2025 à 18h28

The commercial battle between brands has never been so fierce. To attract talents from the circuit, equipment manufacturers bring out the heavy artillery: customized contracts, record bonuses, exclusi...

Millions of dollars at stake: Nike bets everything on Alcaraz and Sinner for the post-Nadal-Federer era

Arthur Millot 25/11/2025 à 15h51

The retirement of Rafael Nadal and Roger Federer could have left a colossal void in Nike's marketing empire. A symbolic double loss, almost impossible to compensate for. Yet, the California giant has...

The outfit wars: how clothing contracts dominate the tennis business

Arthur Millot 29/11/2025 à 13h02

Imagine a player stepping onto the court, under the spotlights: it’s not just their game the world is watching, but also the color of their outfit, the design of their polo, and the carefully placed l...

"Too fragile and too young": the revelation of the coach who turned down Andy Murray before his rise

Jules Hypolite 28/11/2025 à 18h06

Andy Murray, retired since summer 2024, was often the fourth threat on the tour when the Big 3 were sweeping everything in their path. But through his self-sacrifice, the Briton still managed to win t...

Shanghai 2017: The day Federer delivered a masterpiece leaving Nadal without an answer in the final

Arthur Millot 28/11/2025 à 16h08

On October 15, 2017, the Shanghai arena was on fire. Nadal was then ruling the world rankings, Federer was coming back from an unexpected renaissance. The atmosphere was heavy with meaning: the Swiss...

"I was very worried about my life after tennis," admits Murray

Adrien Guyot 28/11/2025 à 11h16

Andy Murray managed to pick up some crumbs left by the Big 3. The Scotsman, who reached the world number one ranking in 2016, has an immense record with three Grand Slams, fourteen Masters 1000 titles...

"I Lost Confidence": Andy Murray Tells of His Broken Then Repaired Relationship with the Media

Arthur Millot 27/11/2025 à 17h43

For a long time, Andy Murray wore a mask. That of a focused champion, sometimes perceived as cold or distant. But behind this image hid a deeply conflicted relationship with the media, which marked ...

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