Ivanovic Borwell - Wimbledon 2006

Mythical duos, bold formats, shared emotions: the Hopman Cup paved the way, the ATP Cup tried to establish itself, and the United Cup reinvented everything. A story where tennis is experienced as a team.

Beyond the Scores: Social Media, the New Arbiter of Major Tournaments

Arthur Millot 03/01/2026 à 15h18

In a world where every exchange unfolds online and to the rhythm of stories and threads, the major tennis tournaments are no longer judged solely by their results.

Fan Week in tennis: the US Open’s revolution and Wimbledon’s tradition, a rapidly expanding phenomenon

Adrien Guyot 28/12/2025 à 12h59

The term Fan Week is increasingly popular in sports. Aimed at energizing tennis and making it attractive in everyone’s eyes, this event—now indispensable at certain major tournaments—is enjoying growing success.

When qualifying becomes a show: the transformation of Opening Week in Melbourne and Paris

Clément Gehl 28/12/2025 à 11h59

Long regarded as a simple appetizer before the main show, qualifying week has now established itself as an event in its own right. Between raw emotions, spectacular innovations, and record attendance, Opening Week is shaking up the codes of world tennis.

The Hopman Cup, the former showcase of stars before the Australian Open

Jules Hypolite 31/12/2025 à 20h22

Mythical duos, unforgettable champions: the Hopman Cup has seen the greatest names in men's and women's tennis pass through.

Under Digital Pressure: How Tennis Stars Learn to Manage Social Media

Arthur Millot 25/12/2025 à 16h02

Social media offers tennis stars a global showcase, but also a formidable trap. A wrong word, a misinterpreted like, and an entire controversy emerges.