Nadal Ferrer - Barcelone 2009

The Saudi kingdom is accelerating its offensive in the world of tennis. Lavish exhibition tournaments, partnerships with the ATP and WTA, and the creation of a Masters 1000 in Riyadh: the sports soft ...

Hidden clauses, XXL privileges: the behind-the-scenes of contracts between players and brands

Arthur Millot 26/11/2025 à 18h28

The commercial battle between brands has never been so fierce. To attract talents from the circuit, equipment manufacturers bring out the heavy artillery: customized contracts, record bonuses, exclusi...

Millions of dollars at stake: Nike bets everything on Alcaraz and Sinner for the post-Nadal-Federer era

Arthur Millot 25/11/2025 à 15h51

The retirement of Rafael Nadal and Roger Federer could have left a colossal void in Nike's marketing empire. A symbolic double loss, almost impossible to compensate for. Yet, the California giant has...

Jules Hypolite 29/11/2025 à 15h49

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The outfit wars: how clothing contracts dominate the tennis business

Arthur Millot 29/11/2025 à 13h02

Imagine a player stepping onto the court, under the spotlights: it’s not just their game the world is watching, but also the color of their outfit, the design of their polo, and the carefully placed l...

373 weeks in the top 10 and still zero Grand Slam: the Zverev paradox explodes before the world's eyes

Arthur Millot 28/11/2025 à 16h33

Alexander Zverev is not a player like the others. For eight years, his name has been almost continuously in the world top 10. 373 weeks at the elite level, of consistency… but also of a huge void: a ...

Shanghai 2017: The day Federer delivered a masterpiece leaving Nadal without an answer in the final

Arthur Millot 28/11/2025 à 16h08

On October 15, 2017, the Shanghai arena was on fire. Nadal was then ruling the world rankings, Federer was coming back from an unexpected renaissance. The atmosphere was heavy with meaning: the Swiss...

Nadal trained with Korneeva, a student at the Rafa Nadal Academy

Adrien Guyot 28/11/2025 à 13h06

Tennis legend Rafael Nadal can now fully dedicate himself to his projects. Present at the Rafa Nadal Academy, the Majorcan recently welcomed one of his students, Alina Korneeva. A great hope of Russia...

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