Verbeek Smith - Aptos 2019

Mythical duos, bold formats, shared emotions: the Hopman Cup paved the way, the ATP Cup tried to establish itself, and the United Cup reinvented everything. A story where tennis is experienced as a team.

Beyond the Scores: Social Media, the New Arbiter of Major Tournaments

Arthur Millot 03/01/2026 à 15h18

In a world where every exchange unfolds online and to the rhythm of stories and threads, the major tennis tournaments are no longer judged solely by their results.

Fan Week in tennis: the US Open’s revolution and Wimbledon’s tradition, a rapidly expanding phenomenon

Adrien Guyot 28/12/2025 à 12h59

The term Fan Week is increasingly popular in sports. Aimed at energizing tennis and making it attractive in everyone’s eyes, this event—now indispensable at certain major tournaments—is enjoying growing success.

When qualifying becomes a show: the transformation of Opening Week in Melbourne and Paris

Clément Gehl 28/12/2025 à 11h59

Long regarded as a simple appetizer before the main show, qualifying week has now established itself as an event in its own right. Between raw emotions, spectacular innovations, and record attendance, Opening Week is shaking up the codes of world tennis.

Fan Week in tennis: the US Open’s revolution and Wimbledon’s tradition, a rapidly expanding phenomenon

Adrien Guyot 28/12/2025 à 12h59

The New Mixed Doubles Format: The Main Innovation of the US Open Fan Week

Adrien Guyot 26/12/2025 à 15h23

The 2025 US Open decided to shake things up: mixed doubles was played before the start of the main tournament, with a million dollars at stake. A revolution that doesn't please everyone, especially not doubles specialists, most of whom were left on the sidelines.