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Next Gen ATP Finals: How the ATP aimed to appeal to Generation Z and turn tennis into a spectacle
10/12/2025 20:50 - Jules Hypolite
Faced with an aging audience and a youth captivated by screens, the ATP launched the Next Gen ATP Finals to reinvent tennis, in addition to seeking successors to the Big 3.
 2 min to read
Next Gen ATP Finals: How the ATP aimed to appeal to Generation Z and turn tennis into a spectacle
"Tennis deserves a break"... but exhibitions are exploding in December
05/12/2025 20:34 - Jules Hypolite
Rest or business? Behind the smiles of exhibitions, a tension is growing: that of a sport that never stops, even when it claims to be taking a breather.
 2 min to read
"We all try to win that big check": UTS, Patrick Mouratoglou's show that electrifies tennis
04/12/2025 20:34 - Jules Hypolite
Created by Patrick Mouratoglou, UTS transforms tennis into a total spectacle: frenetic pace, innovative rules, and dizzying rewards.
 2 min to read
From London to Seoul: When the Off-Season Turns into a Global Exhibition Tour
03/12/2025 20:31 - Jules Hypolite
While the season should be coming to an end, tennis refuses to stop. Stars are multiplying spectacular exhibitions, between show, business, and passion.
 1 min to read
From London to Seoul: When the Off-Season Turns into a Global Exhibition Tour
The Incredible Success of Padel in Spain
04/12/2025 16:09 - Adrien Guyot
In Spain, there are more padel license holders than tennis license holders. Today, the discipline is among the most popular sports in the country.
 2 min to read
The Incredible Success of Padel in Spain
Djokovic's warning on the rise of padel: "It is necessary for tennis to innovate"
05/12/2025 17:09 - Adrien Guyot
Novak Djokovic, tennis legend, urges the governing bodies of his sport to react to the rise of padel on the international scene.
 2 min to read   •   2 comments2
Djokovic's warning on the rise of padel:
Padel: a discipline booming in France
03/12/2025 13:01 - Adrien Guyot
An increasingly popular racket sport, padel has been continuously developing in France for several years.
 2 min to read
Padel: a discipline booming in France
Hidden clauses, XXL privileges: the behind-the-scenes of contracts between players and brands
26/11/2025 18:28 - Arthur Millot
In the backstage of pro tennis, contracts are not equal. Between stars capable of imposing their rules and anonymous players forced to accept strict clauses, an invisible gap is widening.
 2 min to read
Hidden clauses, XXL privileges: the behind-the-scenes of contracts between players and brands
Millions of dollars at stake: Nike bets everything on Alcaraz and Sinner for the post-Nadal-Federer era
25/11/2025 15:51 - Arthur Millot
While the Nadal-Federer era has ended, Nike did not wait too long to see the next generation arrive with Sinner and Alcaraz.
 2 min to read
Millions of dollars at stake: Nike bets everything on Alcaraz and Sinner for the post-Nadal-Federer era
"He was winning too fast": how Djokovic blew up his contract with Sergio Tacchini
28/11/2025 17:32 - Arthur Millot
Novak Djokovic's lightning victories caused an unexpected crisis in the sportswear industry, to the point of breaking one of his first contracts.
 2 min to read
The ATP's financial aid for Ukrainian athletes at the start of the war
26/11/2025 12:45 - Adrien Guyot
The war in Ukraine began in February 2022. During the first weeks after the start of the conflict, the ATP decided to financially help Ukrainian professional players, but it did not last.
 1 min to read
The ATP's financial aid for Ukrainian athletes at the start of the war
Svitolina and Kostyuk come to the aid of their country: foundations created to help Ukrainian athletes
27/11/2025 15:40 - Adrien Guyot
While sports infrastructure in Ukraine has not escaped the war and has been largely destroyed, the two current top Ukrainian players on the WTA tour have decided to take action.
 2 min to read
Svitolina and Kostyuk come to the aid of their country: foundations created to help Ukrainian athletes
Ukraine: 7 million euros to build a national tennis center despite the war?
25/11/2025 19:09 - Adrien Guyot
In an attempt to start building the Ukraine of tomorrow right now, the country's sports authorities decided in August 2023 to allocate a budget of 7 million euros to build a national tennis center in ...
 2 min to read   •   2 comments2
Ukraine: 7 million euros to build a national tennis center despite the war?