Next Gen ATP Finals: How the ATP aimed to appeal to Generation Z and turn tennis into a spectacle Faced with an aging audience and a youth captivated by screens, the ATP launched the Next Gen ATP Finals to reinvent tennis, in addition to seeking successors to the Big 3.  2 min to read
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More Than a Match: Pay Inequalities Between Women and Men in Tennis
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The Rafa Nadal Academy: a model of expertise and professionalism for tennis’s future stars