News
Extraits - Dossiers/Enquêtes
Tennis Fans' Preferences: The Undisputed Reign of Grand Slams Never has tennis captivated the planet more: in 2024, the four Grand Slams broke all attendance and viewership records. 1 min to read
Beyond the Grand Slams: The Rise of the Masters 1000 Indian Wells, Miami, Madrid, Montreal... These tournaments are not Grand Slams, but remain highly sought after by tennis fans. 1 min to read
Between Sport and Spectacle: How Networks Redefine the Hierarchy of Information Social networks no longer just comment on tennis: they are redefining its codes. 1 min to read
Social Media: Players Under Influence and Sometimes Under Pressure Behind the Scenes of the Circuit, the Battle Is No Longer Just Played with Racket in Hand, It's Also Lived on Social Media. 1 min to read
Tennis 2.0: How Twitter and TikTok Now Dictate the Tempo of Major Tournaments In the past, analyses waited until the next day. Today, a single tweet can change the perception of a match, and tennis now lives to the rhythm of notifications. 1 min to read
From Performance to Virality: How Social Media Transforms the Sports Perspective Once judged by experts, tennis is now narrated through hashtags and viral videos. When a technical gesture becomes an online phenomenon, the boundary between performance and popularity fades away. A s... 1 min to read
Tennis and Social Media: A Revolution in Fan Interaction Instagram, Twitter, TikTok… Tennis champions now share their behind-the-scenes moments, emotions, and reflections with millions of fans. A transformation that redefines the relationship between perfor... 1 min to read
"We Have Become Our Own Media": How Tennis Stars Have Taken Control of the Narrative They win Grand Slams and millions of views. On Instagram, X, or YouTube, tennis players no longer just hit the ball: they shape their image, dictate their message, and bypass traditional media. 2 min to read
When Instagram is Worth a Title: How Tennis Stars Turn Their Influence into Gold Social media is no longer just a communication tool for tennis players: it has become a genuine source of income. 1 min to read
Under Digital Pressure: How Tennis Stars Learn to Manage Social Media Social media offers tennis stars a global showcase, but also a formidable trap. A wrong word, a misinterpreted like, and an entire controversy emerges. 1 min to read
Social Media: Allies or Enemies of Athletes? Social media can generate stress and distraction, but also, when mastered, genuine human and psychological benefits. 1 min to read
From overlooked week to essential event: the Opening Week is a hit at Roland-Garros Long ignored, the Roland-Garros qualifying week is now a major event. Between attendance records, the opening of Court Suzanne-Lenglen, and privileged access to star training sessions, the 'Opening We... 2 min to read
Million dollar 1 point slam, training of the best players: how the Australian Open makes qualifying week attractive Between a festive atmosphere, privileged access to stars, and an unprecedented million-dollar challenge, Melbourne reinvents the magic of tennis even before the first round. 2 min to read
Rest, Pleasure, and Longevity: How Federer Adapted His Off-Season Roger Federer, an iconic figure of the Big Three, long advocated for letting go during the off-season. 2 min to read
Nutrition, Pleasure, Performance: How Far Can Tennis Stars Let Go During the Off-Season? Between extreme discipline and assumed small pleasures, the diet of professional tennis players fascinates as much as it intrigues, especially during the off-season. 2 min to read
Sinner and Alcaraz, Two Visions of Rest: Between Ibiza, the Alps, and the Quest for Vital Balance Under the spotlight, they seem tireless. But between Ibiza, El Palmar, the Alps, and Dubai, Alcaraz and Sinner try to recharge during the off-season. 2 min to read
"Without €50,000 per year, your talent is not enough": the reality of private academies World tennis has undergone a brutal transformation: high-end private academies, now essential, display stratospheric prices. 2 min to read
The Talent Drain: How Private Academies Are Stealing the Spotlight from Federations World tennis is undergoing a transformation: federal structures are losing their grip, while private academies are gaining ground. 2 min to read
INSEP, Noah, Leconte: How France Created Tennis Champions in the 80s Yannick Noah, Henri Leconte, Guy Forget… Behind Their Feats, a Visionary Federal Model. 2 min to read
Masters 1000, WTA Finals, Next Gen... When Saudi Arabia sets its sights on tennis Driven by a strategy of massive investments, Saudi Arabia is accelerating its presence in sports, with tennis as one of the main focal points. 2 min to read
Six Kings Slam: the Saudi exhibition where every match is worth gold Six matches, six stars, and staggering sums at stake: the Six Kings Slam shakes up tennis traditions. 1 min to read
The PIF, a New Key Player in the ATP and WTA Tours By becoming a partner of the ATP and WTA rankings and associating with several prestigious tournaments, the PIF, the Saudi public investment fund, is multiplying its forays into tennis. 2 min to read
Stars' Vacations, Rest, and Nutrition During the Off-Season: An Investigation into the Heart of an Essential Pause 
From the Hopman Cup to the United Cup: how team competitions reinvent the magic of the start of the season 
Beyond the Scores: Social Media, the New Arbiter of Major Tournaments