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Predictions game
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Investigations + All
The paradox dividing tennis: exhausted players and a saturated calendar, yet ever more exhibitions
The paradox dividing tennis: exhausted players and a saturated calendar, yet ever more exhibitions
Jules Hypolite 06/12/2025 à 17h03
Exhausted but omnipresent stars, ever-longer tournaments and exhibitions that have become a business in their own right: tennis is revealing its deepest contradictions, torn between spectacle and physical survival.
As a laboratory for tomorrow’s tennis, does the Next Gen Masters have a future?
As a laboratory for tomorrow’s tennis, does the Next Gen Masters have a future?
Jules Hypolite 13/12/2025 à 17h01
Conceived as a bold bet to prepare for the post–Big 3 era, the Next Gen Masters has shaken up the codes of modern tennis. A pioneering, visionary tournament, but now in search of an identity.
Tennis, Saudi Arabia’s new playground
Tennis, Saudi Arabia’s new playground
Jules Hypolite 29/11/2025 à 17h00
Lavish tournaments, record prize money, strategic partnerships: Saudi Arabia is imposing itself at breakneck speed in the world of tennis.
The outfit wars: how clothing contracts dominate the tennis business
The outfit wars: how clothing contracts dominate the tennis business
Arthur Millot 29/11/2025 à 13h02
Outfits, logos, and personalized collections: brands invest millions in players, turning every match into a global advertising showcase.