Doi Watson - Birmingham 2011

The term Fan Week is increasingly popular in sports. Aimed at energizing tennis and making it attractive in everyone’s eyes, this event—now indispensable at certain major tournaments—is enjoying growing success.

When qualifying becomes a show: the transformation of Opening Week in Melbourne and Paris

Clément Gehl 28/12/2025 à 11h59

Long regarded as a simple appetizer before the main show, qualifying week has now established itself as an event in its own right. Between raw emotions, spectacular innovations, and record attendance, Opening Week is shaking up the codes of world tennis.

From a fight for equality to a media spectacle: the history of the “Battle of the Sexes”

Jules Hypolite 27/12/2025 à 17h01

In 1973, Billie Jean King did far more than beat Bobby Riggs: she toppled a symbol. Five decades later, the “Battle of the Sexes” is reborn between Aryna Sabalenka and Nick Kyrgios, but this time, the battle seems to have lost its soul.

The digital era of tennis: stakes and influence of social networks on players

Arthur Millot 27/12/2025 à 11h26

Social networks have opened an unprecedented era for tennis: one in which notoriety is built as much on the court as on Instagram. But how far can this quest for visibility go without shaking the players’ balance?