The term Fan Week is increasingly popular in sports. Aimed at energizing tennis and making it attractive in everyone’s eyes, this event—now indispensable at certain major tournaments—is enjoying growing success.
Long regarded as a simple appetizer before the main show, qualifying week has now established itself as an event in its own right. Between raw emotions, spectacular innovations, and record attendance, Opening Week is shaking up the codes of world tennis.
In 1973, Billie Jean King did far more than beat Bobby Riggs: she toppled a symbol. Five decades later, the “Battle of the Sexes” is reborn between Aryna Sabalenka and Nick Kyrgios, but this time, the battle seems to have lost its soul.
Social networks have opened an unprecedented era for tennis: one in which notoriety is built as much on the court as on Instagram. But how far can this quest for visibility go without shaking the players’ balance?
Now 52nd in the world, Maria Sakkari has lost none of her determination. Before the United Cup, the Greek player talks about intense preparation and a transformed mindset, between lucidity and renewed ambition.
Back in the top 20 worldwide, Naomi Osaka has regained her smile and serenity. The 28-year-old Japanese player, now a mother, explains how motherhood has transformed her view of tennis and given new meaning to her career.
Friday, January 2, the United Cup kicks off the 2026 tennis season. Between Osaka's return, Sakkari's fire, and Tsitsipas's presence, the first hours of competition are already shaping up to be thrilling.
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