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The outfit wars: how clothing contracts dominate the tennis business
The outfit wars: how clothing contracts dominate the tennis business
Arthur Millot 29/11/2025 à 13h02
Outfits, logos, and personalized collections: brands invest millions in players, turning every match into a global advertising showcase.
The impact of the war on tennis in Ukraine: financial aid, foundations, governing bodies and all‑round headaches
The impact of the war on tennis in Ukraine: financial aid, foundations, governing bodies and all‑round headaches
Adrien Guyot 29/11/2025 à 09h08
Since February 2022 and the invasion of Ukraine by Russia, Ukrainian sport has been heavily affected by human, structural and economic losses. Tennis has, of course, not been spared. While Ukrainian athletes have had to rethink their entire organization, an entire country, behind the scenes, has had to adapt and change its training conditions. This extends all the way to the highest level, where professional players have spoken out, trying as best they can to help their nation.
What if tennis lost its soul? The case of robotized officiating, between tradition and a dehumanized modernity
What if tennis lost its soul? The case of robotized officiating, between tradition and a dehumanized modernity
Adrien Guyot 13/12/2025 à 09h00
Omnipresent cameras, line judges on the verge of extinction, mistakes that persist nonetheless: technology fascinates as much as it divides. Tennis, at a crossroads, is still searching for its balance between progress and emotion.
As a laboratory for tomorrow’s tennis, does the Next Gen Masters have a future?
As a laboratory for tomorrow’s tennis, does the Next Gen Masters have a future?
Jules Hypolite 13/12/2025 à 17h01
Conceived as a bold bet to prepare for the post–Big 3 era, the Next Gen Masters has shaken up the codes of modern tennis. A pioneering, visionary tournament, but now in search of an identity.