The term Fan Week is increasingly popular in sports. Aimed at energizing tennis and making it attractive in everyone’s eyes, this event—now indispensable at certain major tournaments—is enjoying growing success.
Long regarded as a simple appetizer before the main show, qualifying week has now established itself as an event in its own right. Between raw emotions, spectacular innovations, and record attendance, Opening Week is shaking up the codes of world tennis.
In 1973, Billie Jean King did far more than beat Bobby Riggs: she toppled a symbol. Five decades later, the “Battle of the Sexes” is reborn between Aryna Sabalenka and Nick Kyrgios, but this time, the battle seems to have lost its soul.
Social networks have opened an unprecedented era for tennis: one in which notoriety is built as much on the court as on Instagram. But how far can this quest for visibility go without shaking the players’ balance?
Electric Start to the Year in Hong Kong: Defending Champion Alexandre Muller Will Defend His Trophy Against a Talent-Laden Field Led by Rublev, Musetti, and Bublik. A 2026 Edition That Promises to Sparkle.
The Kooyong Classic Rises from the Ashes: Three Days of Elite Tennis, Prestigious Names, and a Unique Atmosphere. Between Nostalgia and Renewal, the Event Promises to Be the Perfect Prelude to the Australian Open.
Winner of the US Open in 2014, Marin Cilic played for the majority of his career during the famous Big 3 era which dominated tennis for twenty years. The Croatian discussed what it took to exist and make a name for oneself at the same time as Roger Federer, Novak Djokovic and Rafael Nadal.
Marin Cilic was world No. 3 and has one Grand Slam title to his name: the 2014 US Open, during the era of the Big 3. The 37-year-old Croatian looked back on this moment, which remains one of the highlights of his career.
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