The commercial battle between brands has never been so fierce. To attract talents from the circuit, equipment manufacturers bring out the heavy artillery: customized contracts, record bonuses, exclusi...
The retirement of Rafael Nadal and Roger Federer could have left a colossal void in Nike's marketing empire. A symbolic double loss, almost impossible to compensate for.
Yet, the California giant has...
Imagine a player stepping onto the court, under the spotlights: it’s not just their game the world is watching, but also the color of their outfit, the design of their polo, and the carefully placed l...
On October 15, 2017, the Shanghai arena was on fire. Nadal was then ruling the world rankings, Federer was coming back from an unexpected renaissance.
The atmosphere was heavy with meaning: the Swiss...
Antonio Martínez Cascales, who worked with Juan Carlos Ferrero at his academy and also participated in the development of Carlos Alcaraz, revealed the identity of the players who had approached Ferrer...
Jack Draper is set to make his return to competition soon. The British player, absent from the tour since his withdrawal before the second round of the US Open against Zizou Bergs, is preparing to com...
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