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The outfit wars: how clothing contracts dominate the tennis business

Arthur Millot 29/11/2025 à 13h02

Outfits, logos, and personalized collections: brands invest millions in players, turning every match into a global advertising showcase.

The paradox dividing tennis: exhausted players and a saturated calendar, yet ever more exhibitions

Jules Hypolite 06/12/2025 à 17h03

Exhausted but omnipresent stars, ever-longer tournaments and exhibitions that have become a business in their own right: tennis is revealing its deepest contradictions, torn between spectacle and physical survival.

Is padel threatening tennis? Inside the revolution shaking up the established order

Adrien Guyot 06/12/2025 à 09h00

Born almost by accident in an Acapulco garden, padel has in fifty years become a global phenomenon that both fascinates and worries tennis. Its meteoric rise is already reshaping the landscape of racket sports.

What if tennis lost its soul? The case of robotized officiating, between tradition and a dehumanized modernity

Adrien Guyot 13/12/2025 à 09h00

Omnipresent cameras, line judges on the verge of extinction, mistakes that persist nonetheless: technology fascinates as much as it divides. Tennis, at a crossroads, is still searching for its balance between progress and emotion.