"She lost control of her career," says Jose Moron about Bouchard's career
Eugenie Bouchard officially announced her retirement this Wednesday. The Canadian failed to live up to the expectations placed on her, particularly after her incredible 2014 season when she reached the semifinals of the Australian Open and Roland-Garros, as well as the final of Wimbledon.
Jose Moron, director of the Spanish media outlet Punto de Break, shared his thoughts on Bouchard's retirement announcement.
"Since Sharapova, she was the biggest marketing icon in women's tennis. That visibility, in fact, marked her downfall as a player.
Genie had a fantastic junior season, delivering impressive performances and winning the title at Wimbledon.
She took her first steps in high-level tournaments and began appearing regularly on the WTA tour in 2013.
She achieved feats no one in her country had accomplished in over 20 years.
In Canada, everyone celebrated the rise of this young woman, who was about to make a huge leap forward in 2014.
Her game drew a lot of attention, but what really got people talking was her looks. She immediately caught the eye of brands. They were fighting over her. Contracts poured in.
Everyone saw her as the next Sharapova and leveraged her image to sell their products. She signed countless deals, and though she didn’t realize it yet, it was the beginning of the end of her success as a tennis player.
In 2015, the troubles began. She started the year by splitting with Saviano, her longtime coach.
Despite a quarterfinal start in Australia, a spiral of perfectly understandable defeats followed. Bouchard lost her way.
Photos, covers, social media, magazines, brands, photoshoots, success, fame, parties. She lost her form. Tennis took a backseat. At just 21, she lost control of her career."
The full thread on X by Jose Moron is available below.
