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I Refused the Most Famous Drink in the World," When Djokovic Talks About Sponsorship

Le 13/11/2025 à 12h22 par Clément Gehl
I Refused the Most Famous Drink in the World, When Djokovic Talks About Sponsorship

Novak Djokovic gave an interview to British journalist Piers Morgan, where he discussed his various sponsorship contracts. He also revealed that he has refused certain brands because they did not align with his values.

He explains: "I have refused many big brands and huge salaries throughout my career because I cannot represent something I don't believe in, and I have always tried to have a long-term vision.

I can't name brands, sorry. But at one point, it was probably the most famous drink in the world. It was a long time ago, but it was a very good deal.

Novak Djokovic
4e, 4830 points
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